prép BEAUTY PARLOUR
Prép Beauty Parlour is a Vancouver one-stop beauty shop offering a multitude of services under one roof. As a growing business recently moved to a newly renovated, French inspired space, it was time for a social media make over!
At Prép, I worked with the team to curate a beautiful feed to match the salon. Here’s what I did:
▹ Photographed and created content for blog & Social Media (Instagram, Facebook, Yelp, Twitter -14k+ followers)
▹ Promoted and represented at industry networking events (Crème de la Crème, Vancity Business Babes)
▹ Email marketing campaign via MailChimp and Constant Contact
▹ Successfully featured in nails magazine/fashion week online/ vancity vogue through effectively sourcing and contacting editors within the beauty community
▹ Collaborated with bloggers, local celebrities, & influencers (You may know: @Janicejoostemaa, @ChaileeSon, Ricci and Cassi from @Wearetothe9s, @tianacosmetics, & more)
Tools:
Photoshop, Instagram
SIMPLII FINANCIAL
Simplii Financial is a Canadian direct bank and the digital banking division of the Canadian Imperial Bank of Commerce (CIBC). Much like CIBC, Simplii offers a variety of personal banking services.
As a Specialist on the CIBC – Simplii Financial portfolio, I supported, launched, and reported on paid social media ads across: Meta (Facebook), Pinterest, and LinkedIn.
One of my favourite campaigns was for the 2023 Superbowl! →
SFU FINANCE CLUB
Relaunched in 2019, SFU Finance Club is a not-for-profit, student organization that brings together students interested in the field of finance. During my term, I created a coherent branding guideline for the organization to abide by.
In addition to the rebrand, I wanted to curate an instagram feed that was engaging whilst still providing information to club members and students wanting to learn more about personal finance + investment career related tips.
Here’s what I did to boost not only their social media presence, but their digital presence as a whole:
▹ Rebranded + curated social media channels. Increased follower count by 18% over 2 months
▹ Administer website & blog using Squarespace
▹ Manage & create content for social media platforms including: Instagram, Facebook, and LinkedIn
▹ Led email marketing campaigns via MailChimp
▹ Overssaw ticketing logistics for club events via Eventbrite
▹ Coordinated external promotion efforts with partners including: RedBull, QuadReal, & Beedie SEO
ACTIVISION-BLIZZARD
Activision-Blizzard Esports (ABE) is a cultural powerhouse in gaming, with its products, Call of Duty League and Overwatch League commanding the attention of millions of gamers.
The Call of Duty League operates several channels, with YouTube the primary, followed by Twitter and Instagram. CDL also operates a Facebook page but this is mostly used for syndicated content.
Problem
One of the main opportunities with ABE is there are many fans of the games (Call of Duty franchise, Overwatch franchise) that may not be ardent fans of the esports league.
Goal
The overall goal of the Call of Duty League (CDL) is then to:
1. Convert casual gamers into active CDL fans
2. Driving viewership of official CDL broadcasts.
Strategy
To address the two key issues, my team and I recommended a TikTok Content Strategy – Concord, to communicate that Call of Duty League is a space for anyone from competitive fans to casual players, and even for those who aren’t familiar with the franchise to participate in.
WOMXN OF COLOUR SUMMIT
Womxn of Color Summit is a brave space for BI&WoC to show up authentically in community, where you are seen, uplifted and empowered.
The summit relies heavily on their Instagram presence to reach their target audiences.
Conducting an analysis of the brand’s social media presence, and comparing against competitors, I noticed there was a significant inconsistencies that can better align the brand and their messaging.
With opportunities between its branding and confusing client journey, my team and I create a social media strategy. Leading up to their third official summit, a new strategy was perfect to boost the goal of selling % more tickets this year (or 600+ tickets).
